Causes & Effect

Lasting Impact: How to create a company culture that connects employees and good corporate citizenship.

CMC’s former CEO Zachary Tyler deeply believed that a good business is also committed to doing social good. By getting involved in causes near and dear to the hearts of his team, Tyler nurtured a company culture that became a giving culture.

To honor his memory and advance his efforts, CMC will continue to be a driving force for positive social impact. Below are among the causes CMC is supporting – starting with the charity that inspired Tyler’s passion for philanthropy.


Bahay San Jose

Supports orphans and adults living with muscular dystrophy in the Philippines

Tyler said: “For years I’d wanted to connect Creative Marketing Concepts with a well-matched
charity, but I wanted to ensure that I first had full faith in the use of funds and their direct impact on their recipients. I knew I’d found the right cause when CMC’s longest-serving employee, Jocelyn Dizon, returned from a visit to the Philippines with pictures showing some of the volunteer work she and members of her church completed to benefit orphans and adults with muscular dystrophy. Not only was this charity, Bahay San Jose, a worthy cause, it also turned out to be an entirely trustworthy administrator of our company donations.”

“In April 2016, members of our team and I got to go to the Philippines to visit our ‘angels,’ as they’re called by the overseer of the house, Lourdes Brual. It was one of most special experiences of my career.”

Best Buddies International 

The world’s largest organization dedicated to ending the social, physical and economic isolation of the 200 million people with intellectual and developmental disabilities (IDD)

The Land Conservancy of San Luis Obispo County

Helps prevent poorly planned development, protect drinking water sources, restore wildlife habitat and promote family farmlands and ranches in San Luis County

The California Innocence Project

Provides free legal services to the wrongfully convicted and work to improve justice systems in California