Who is Project by Project?
Project by Project (PbP) is a 501(c)3 non-profit organization founded in New York City in 1998 by a group of young Asian American professionals. They established an organization with the mindset of volunteering, increasing awareness and fundraising for fellow organizations within the Asian American community.
Who was the target audience?
Foodies and anyone interested in the cause
Why did they choose these particular products?
We created two custom items for PbP: wine glasses and t-shirts. Together, we decided that wine glasses were the perfect gift for the chefs. They could also showcase PbP's brand as they sipped and chatted with attendees. The second item we created was PbP's personalized t-shirts for the volunteers. This was another great item to showcase their brand and make it easier for attendees to find the staff and ask any additional questions.
What was the business objective?
Plate by Plate is Project by Project’s signature annual tasting benefit. Similar to a high-end food festival or tasting, Plate by Plate is a philanthropic food event held in multiple cities - that features star chefs, top-rated restaurants, and beverages from across the nation. This year they focused on the Bay Area's homelessness crisis, and 100% of the net proceeds raised from Plate by Plate were remitted to their partner organization.