Zebra Corporate and Front Line Global New Hire Kits

Discover how Ashley answered the challenge with a strategic solution built for global impact:

MEET ZEBRA TECHNOLOGIES:

Zebra Technologies is a global leader in enterprise asset intelligence solutions, empowering organizations to gain real-time visibility into their operations. Monica, Employer Brand Manager, was tasked with finding a strategic partner capable of streamlining their global onboarding experience while creating memorable, brand-driven merch that made an impact from day one.

THE SPARK

Monica set out to develop a global onboarding program with two standardized new hire kits: one for corporate employees and one for Zebra's Front Line team members. Her challenge was maintaining a consistent, high-quality brand experience across all regions, while identifying a swag partner capable of supporting Zebra's rapidly growing global rollout.

THE ALIGNMENT

From the start, the collaboration focused on blending functionality, brand alignment, and global logistics. Zebra prioritized practical, long-lasting items that would not be quickly discarded, aligned with CreativeMC's "Swag for Good" approach.

Each kit was thoughtfully curated to reflect the distinct needs of Zebra's teams. After evaluating a range of versatile, sustainable options, Monica selected a custom CamelBak sling bag paired with a branded Elemental water bottle for the Corporate kit. For Front Line employees, the kit included an Igloo can cooler, lunch pail, and bento box—everyday essentials chosen to support hands-on team members with functional, on-the-job utility.

Corporate Kit (right) and Front Line Kit (left).

We leveraged regional warehouse locations across major global markets to streamline freight, reduce shipping complexities, and ensure timely delivery to their global teams across the US, NALAM, EMEA, APAC, and LATAM. With CreativeMC managing the operational complexity behind the scenes, we enabled Zebra's teams to focus on what matters most: welcoming and empowering their people.

Corporate Kit made in Prague for European locations.

THE SHINE

The impact of this initiative goes far beyond branded swag. Team members are welcomed with a meaningful, thoughtfully designed experience from day one, and employees feel genuinely valued through useful, high-quality corporate gifts that reflect the brand's standards.

Zebra sees CreativeMC as a strategic partner built on trust, innovation, and shared values. What began with a simple onboarding project has quickly expanded into a broader, cross-functional partnership spanning multiple teams and initiatives.

Grounded in collaboration, innovation, and shared values, CreativeMC's partnership continues to evolve as a true extension of Zebra's internal teams. Alongside the expertise of our Brand Stylists, we continue to thrive on driving consistency at scale, elevating employee experiences, and bringing thoughtful ideas to life across global programs.

"It's inspiring to see the kind of initiatives Zebra Technologies puts together for their employees and beyond. Every team member I've connected with brings great ideas to the table, and I love being able to help bring those visions to life."

 Ashley Sem, Brand Stylist

Great swag does more than showcase a logo; it strengthens teams, reinforces culture, and creates a sense of belonging from day one. Through thoughtfully curated employee onboarding kits, Zebra Technologies turned a standard new hire process into a meaningful cultural touchpoint. Each item serves as a tangible reminder that every employee, whether corporate or front line, is an essential part of something bigger.

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CREATIVEMC SERVICES USED IN THIS CASE STUDY:

Thoughtful Corporate Gifting
Kitting and Distribution Services
Global Capabilities