First Look: The Spring Swag Style Edit That Sparks Moments of Delight
With Spring in the air, we're welcoming the season with a fresh bloom of inspiration. The latest edition of Swag Style Edit, our quarterly client sample program, was curated to showcase our new Spring/Summer 2025 Style Trends lookbook and set the tone for what’s to come in our upcoming Annual Trunk Show theme: Moments of Delight.
Inspired by Spring’s spirit of renewal, this Edit reimagines swag as more than just products. It’s about crafting Moments of Delight. Through a journey into work, play, wellness, and home, we celebrate the unexpected joys, thoughtful details, and playful picks that turn everyday swag into unforgettable brand moments.
These handpicked items aren’t just pretty; they’re planting seeds of change. Each brand supports our Swag for Good mission by growing sustainability, spotlighting diverse founders, and/or impacting social causes wherever they go.
Delight is in the details, and these pieces deliver. They make your brand feel intentional, seasonal, and just the right amount of fun.
What’s in this quarter’s Edit?
1. Introducing THREAD:
Utah-based Thread turned its Kickstarter success with a wallet design into a full line of backpacks, totes, lanyards, phone slings, and other accessories. Known for bold prints, minimalist silhouettes, and planet-friendly materials, THREAD is redefining everyday carry with purpose and personality.
What’s in the Edit?
Whether you're headed to a trail or the city streets, THREAD helps you carry what matters without compromise. With a water bottle sleeve, six organizer pockets, and a padded laptop compartment, this durable, water-resistant tote is built to keep up.
2. Introducing QUAY:
Born in Melbourne and made for the bold, Quay (pronounced “key”) went from dominating the Aussie music festival scene to becoming a global style staple. Now sold in 35+ countries, Quay delivers trend-forward, high-quality eyewear that won’t break the bank.
What’s in the Edit?
A bold twist on the timeless aviator, the All In brings oversized, unisex style with a modern edge. We’ve paired it with a custom neoprene case for the perfect blend of fashion and function.
3. Introducing RINGO:
Not your average water bottle, RINGO is hydration with a high-tech twist. Designed for life on the go, RINGO blends smart function with minimalist style.
What’s in the Edit?
With a magnetic base that mounts your phone for hands-free convenience, this keeps drinks cold and zoom meetings flowing. Combining a high-performance water bottle with a pro-grade MagSafe tripod, the 32 oz Ringo is the freshest twist on a staple and is compatible with any mobile device.
This collection is a curated collision of innovation and style. Spotlighting new products that will redefine how your brand shows up and stands out.
4. Introducing SOMO:
Founded by a former female entertainment exec turned wellness entrepreneur, SOMO is redefining rest with science-backed tools for better sleep and stress relief. SOMO’s signature acupressure sleep mask uses gentle pressure to calm the nervous system, reduce stress, and help you fall asleep faster.
What’s in the Edit?
With a soft-touch feel, adjustable fit, and sleek design, it’s the ultimate travel and wellness essential for deep, restorative rest. With dual-sided adjustability, the band features a print customized just for our subscribers. Rest easy!
5. Introducing CharCharms:
Founded by a Gen Z female entrepreneur and Shark Tank alum, CharCharms is leading the charge in bottle accessory culture. From stick-on charms to straw toppers and bottle boots, these playful creations are turning everyday hydration into a form of self-expression. With a viral following on TikTok and a mission to spark joy, CharCharms is making water bottles anything but boring.
What’s in the Edit?
The CharCharms Flutter charm bundle brings the cute AND the care. Inside: a cherry lip balm and matching holder decked out in a custom design made just for our Swag Style Edit subscribers.
6. Introducing URBANISTA:
Stockholm-based but inspired by city life around the globe, Urbanista creates audio gear that looks as good as it sounds. From sleek wireless earbuds to noise-canceling headphones, their products blend Scandinavian design with powerful tech made for movers, makers, and music lovers on the go.
What’s in the Edit?
Urbanista delivers premium noise-cancelling earbuds crafted for life in motion. With 36 hours of wireless playtime and a sleek, eco-conscious build, they’re the new everyday essential. We’ve paired them with a velvet pouch for an added layer of luxe.
7. Introducing Chameleonlike:
Designed and manufactured in California, Chameleonlike is redefining everyday stationery with a bold, modern twist. Known for their colorful notebooks, journals, and desktop accessories, this brand brings high design, customization, and sustainability into every page. Whether it’s for work or creative play, Chameleonlike makes paper goods that stand out and stay inspired.
What’s in the Edit?
Chameleonlike elevated our Swag Edit with fully custom gift tissue that transforms packaging into part of the experience. Crafted from premium paper and printed with a trend-forward rose pattern, it adds an instant hit of personality the moment the box is opened.
From Ordinary Experience to Extraordinary Impact
With Moments of Delight, we’re reimagining swag as more than just products — it’s about creating joyful experiences. We’re celebrating the small touches that spark connection, bring unexpected smiles, and make everyday interactions unforgettable. This spring, our curated collection goes beyond branding — it delivers feel-good experiences for your team, clients, and community. Because when swag is rooted in joy, meaning, and sustainability, it leaves a lasting impression long after the season fades.
The Spring Swag Style Edit’s picks prove that branded swag can be both beautiful and impactful. Each piece is a chance to make your brand shine in a memorable, sustainable way.
Get in on the 2025-26 Swag Edit
Four curated drops — a $1,000 value — for just $356! Subscribe now to receive exclusive seasonal collections in Fall ’25, Winter ’25, Spring ’26, and Summer ’26. Limited spots available!
