Soyful Aromas Founders in Focus for Black History Month

Soyful Aromas: Where Scent Tells a Story

In honor of Black History Month, we’re proud to spotlight Soyful Aromas, a Black-founded, women-founded luxury candle brand transforming scent into storytelling. As we officially launch our newest series, Founders in Focus, where we shine a light on the founders of your favorite corporate gifting brands, we sit down with founder Janét Campbell to explore her journey, the inspiration behind the brand, and the passion thoughtfully poured into every hand-crafted candle.

What´s your favorite phrase that perfectly sums up your entrepreneurial spirit?

Entrepreneurship has taught me that every stage, whether blooming or rebuilding, holds beauty and purpose. Caring for my mother while nurturing Soyful Aromas has reminded me that growth doesn’t always happen loudly; sometimes it’s quiet, steady, and sacred. This phrase grounds me in patience, persistence, and faith that every season serves a divine purpose

Leaving a legacy for Black entrepreneurs

When you think about Black history and Black futures, what kind of legacy do you want your brand to leave?

When I think about Black history and Black futures, I’m reminded that legacy is not just about what we build, but how we care for ourselves, for one another, and for those who came before us. Soyful Aromas was born from that space of love and responsibility, and also from dreams deferred, life’s disappointments, and the quiet resilience required to keep going. Caring for my mother as she lives with dementia became both a calling and a catalyst. It was a lesson in grace, patience, and the power of healing with intention.

Through her, I’ve learned that caregiving is sacred labor — it’s soul work. It’s about showing up with love even when your heart is weary, and finding ways to pour back into yourself so you can continue to give. That is the heartbeat of Soyful Aromas: to create intentional moments of rest, reflection, and renewal through scent and ritual, helping others reconnect with their inner light.

My hope is that our brand stands as a tribute to caregivers, especially within the Black community, whose strength often moves quietly beneath the surface. I want our legacy to celebrate resilience, honor healing, and remind us all that caring for ourselves is not selfish, it’s essential. Because our future depends on how gently we hold our present, and how intentionally we choose to rise, restore, and keep dreaming.

What´s your favorite scent from Soyful Aromas?

My favorite scent is “Me Time.” It was one of the very first scents I created — born during a chapter when I was rediscovering what it meant to pour into myself after constantly pouring into others. As a caregiver, I realized self-care isn’t optional — it’s essential. And even more importantly, we must release the guilt often tied to taking time for ourselves. Self-care is sacred and a necessary act of restoration.

If your brand had a cultural signature dish, what food would  it be and why?

It would be collard greens simmered low and slow. It is a dish rooted in patience, care, and intention. Just like self-care, it requires time, attention, and love. Watching the greens transform, softening and deepening in flavor, reminds me that healing and growth can’t be rushed. It’s a dish that connects generations, carrying wisdom, nourishment, and soul. In the same way, Soyful Aromas invite people to slow down, be present, and tend gently to themselves because the most meaningful care, like the best greens, comes from time and intention.

What´s a ritual you can´t live without?

I end each day by lighting a candle, usually something soothing like “Let It Go”, once my mother is settled for the evening. It’s my personal ritual of release and gratitude. I pair it with a few gentle stretches or a guided meditation, allowing my body and mind to unwind from the day. That simple combination of movement, breath, and candlelight reminds me to slow down, inhale peace, and exhale the weight of the day. It’s amazing how much healing can come from one quiet, intentional moment.

Which Black/African-American icon would you love to have as your business mentor?

I would love to have Dr. Maya Angelou as a mentor. Her wisdom, strength, faith, and grace embody the qualities I strive to infuse into Soyful Aromas, as well as into the woman I aspire to be — strength wrapped in love, purpose anchored in truth, and creativity that uplifts others. Her spirit and life’s work remind me that purpose-driven work can be both powerful and gentle. Her words would encourage me to move with intention, honor the beauty in my story, walk in faith, and lead every endeavor with heart and humility. She also reminds me that telling our stories is an act of healing, not only for ourselves, but for our communities.

Crafted for Life. Curated for Brands.

Soyful Aromas is more than a candle brand—it’s a reflection of vision, heritage, and heart. Through intention, creativity, and craftsmanship, Janét Campbell has created pieces designed not only for life’s everyday moments, but also for meaningful brand storytelling through promotional products. 

Whether elevating a personal space or enhancing a curated gifting experience, each candle is thoughtfully crafted to leave a lasting impression. As we celebrate Black History Month and the launch of Founders in Focus, we’re honored to share her story and shine a light on the passion behind every glow.