Who was the target audience?
Why did they choose this particular product?
The client wanted a type of puzzle or game that would make the recipient “think” and also add a little fun to the mailer. The Rubik’s cube was the perfect product for potential clients as they were excited to receive the gift and the challenge.
What was the business objective?
The objective of the mailer was to introduce a new report that talked about misalignments which is why the Rubik’s cube was the perfect giveaway and analogy.